New advertising campaign ties daily energy savings to everyday purchases

Florida Power & Light's latest advertising campaign, which began Nov. 14, is designed to communicate the everyday value that FPL delivers to its customers. It redefines how customers view their bill by showing how little they pay on a daily basis. FPL customers get a full day's energy for just a few dollars a day. The clean illustrations compare the cost of everyday purchases, like a cup of premium coffee or an energy drink to the cost of a full day's energy. FPL delivers the most reliable energy and the lowest bill in the state — that's great value.